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Tuesday 31 May 2011

Ramly Burger- The Fact and The Truth

Ramly Burger does not need introduction for Malaysians, and the popularity of the Ramly brand itself eclipses its very own creator, Ramly Mokni. Ramly is the guy who has almost single-handedly changed the way how burgers are commercialized via the 'gerai' concept. The  concept most of the people may said it impossible to be rich and far away to be millionaire but the truth is he proved it to the Malaysian people and around the globe by created his own history.  Some people say that this concept of business is just only suitable to people who are not graduate. Yes, i agree with that but the point is the opportunity can be see by opportunist person than create it become income. It those not matter who you are or which education you have.  

 
In 1970s, imported meat became very popular in Malaysia and Ramly saw the opportunity to have burger meat locally produced at high volume which could match the standard of the imported meat while maintaining its halal standard. So, he opened up a burger processing stalls which later became hot in the town. He named the product after his very own name, Ramly Burger.

 

Ramly quickly moved to expand the business further by incorporating a company as well as using machines to speed up processing and increase daily productions. They also embarked on extensive research to diversify their products and later introduced nuggets, fritters, fingers and others.

 

Today, Ramly Burger Processing continues to produce millions of burgers with its revenue raking up year after year, and with many accolades to its core. The company's annual revenue is now exceeding RM100 millions per year. The Ramly Burger brand is currently not only popular in Malaysia but also selling like hot cake in Singapore.

 

The brand has also stamped its reputation due to its commitment and non-compromising integrity on their halal status. In 2005, In the wake of public outcry on some of the brands which halal status recognition were highly questionable, Ramly Burger, together with few local food producers like Ayamas, stood out from the crowd as those who comply to the highest standard by JAKIM.  

 

Ramly was recently awarded as one of the recipients of 'Anugerah Melayu Cemerlang' on May 2006. He has proved that one can succeed without degree, diploma or other higher qualifications.  To him, passion and deep interest will carry you on until you reach your goal.

 

"We started as a small business in my house when I was 17. I face with a lot of difficulties and challenges but I never gave up. Where we are now is what we have put in our effort in the last 20 years. We are today the market leader in our industry."

 

"If you envy successful people, you create a negative force field of attraction that repels you from ever doing the things that you need to do to be successful. If you admire successful people, you create a positive force field of attraction that draws you toward becoming more and more like the kinds of people that you want to be like."-Brian Tracy

Today, not only Ramlee but other Malay are involve in this business such as Otai Burger. That street store we can find in various places in Kuala Lumpur and other places. That mean this industry can be one of the opportunity if you want to involve in business. The capital that you need to start it very small and not require you to be a graduated at all. All you need is you ambition and you focus to do it.   

Please support our local product which can generate our nation GNI. Without our support, local product cannot be more successful and the person like Ramly will not exist. He is  no body and not born from Royal family neither rich family but he prove it with work hard and consistency every body can be like him. Think about it.   

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